Why Simply Select
35 years devoted to the experiences that matter most
Crafting an extraordinary journey rests upon something rarely spoken of – a lifetime of intimate knowledge, quietly accumulated inside the world’s most celebrated hospitality groups.
Meet Hicham, Founder & Visionary Behind Simply Select
A Life Devoted to Extraordinary Experiences
For more than three decades, Hicham has lived at the intersection of luxury travel and impeccable service. His career—spanning leadership roles with globally renowned hospitality brands and years spent cultivating deep partnerships across the world—has shaped his belief that every client deserves a truly personal, worry-free experience.
In 2021, he founded Simply Select to bring that philosophy to life. Guided by his signature approach—precise planning, genuine personalization, and an unwavering passion for service—Hicham leads a team dedicated to crafting seamless journeys and unforgettable memories for individuals and families around the world. Additionally, he is a member of Hyatt Strategic Partner Advisory Board.
A multilingual global traveler and yachting enthusiast, he continues to champion a vision of modern travel where clients feel known, understood, and supported at every moment.
How the Simply Select Experience Works
Without intermediaries or hand-offs, dedicated in-house experts across every vertical, from aviation to properties to lifestyle, with the imagination to design journeys that exist nowhere else and the quiet precision to deliver them flawlessly.
1
A conversation, not a form.
Every relationship begins the same way - with a personal call where we listen, understand your family, your preferences, and the kind of experience you envision.
2
Your team, not a department.
From that moment, dedicated in-house specialists take personal ownership of every detail - expert teams across travel, aviation, properties, and lifestyle, all coordinated through a single point of trust.
3
Preferences that deepen.
With every journey we share, our understanding of your world grows richer. Plans change, inspiration strikes without warning - and we adapt in hours, not days.
4
The quiet certainty.
From the first conversation to long after you return home - the assurance that every detail has been held, every moment considered, and nothing overlooked.
Relationships earned, not acquired.
Our relationships with the world’s most distinguished hotel groups, aviation operators, and lifestyle partners – reinforced through memberships with the industry’s most respected bodies – were not acquired. They were earned, in person, one by one.
Priority access to the world’s most coveted hotels and villas
Exclusive benefits, upgrades, and VIP treatment
Seamless global aviation solutions through elite aircraft operators
Front-row entry to high-demand events and experiences
These bonds of mutual respect afford our clients a level of access, recognition, and personal care that exists beyond any booking platform or directory.
Our Difference
Precision
Meticulous attention, world-class relationships, and a reputation for exceeding expectations—especially on short notice.
Personalization
With 30+ years devoted to understanding luxury clients, we design moments that feel deeply personal and entirely bespoke.
Passion
Our enthusiasm for crafting unforgettable experiences drives our creativity and our relentless pursuit of the perfect solution.
A Partner, Not a Vendor
At Simply Select, we don’t measure success by itineraries created or reservations secured—it’s measured by the trust we build, the lives we simplify, and the memories we help create.
Our mission is clear:
You share the vision. We make it a reality.
Share the vision.
We take it from here.
A conversation is all it takes to begin. Your advisor is ready to learn about your world, understand your goals, and craft exceptional experiences that reflect the life you want to live.